Home Uncategorized The 7 greatest free web site builders in 2023

The 7 greatest free web site builders in 2023

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The 7 greatest free web site builders in 2023


If you need folks to search out you on-line, you want a web site. However most smaller companies haven’t got the price range to rent an knowledgeable developer. That is the place free web site builders are available: these instruments make it straightforward to construct a web site without spending a dime.

These apps do the heavy lifting: you need not know what CSS is or methods to tinker with HTML. I spent a couple of weeks testing all of the free web site builders I might discover, and these are the seven greatest.

The 7 greatest free web site builders

What makes an ideal free web site builder?

How we consider and take a look at apps

Our greatest apps roundups are written by people who’ve spent a lot of their careers utilizing, testing, and writing about software program. We spend dozens of hours researching and testing apps, utilizing every app because it’s meant for use and evaluating it towards the factors we set for the class. We’re by no means paid for placement in our articles from any app or for hyperlinks to any website—we worth the belief readers put in us to supply genuine evaluations of the classes and apps we evaluation. For extra particulars on our course of, learn the complete rundown of how we choose apps to characteristic on the Zapier weblog.

There are many lists of the most effective free web site builders, so what makes this one completely different? I did not simply learn buyer opinions or the advertising and marketing supplies for these web site builders. I spent dozens of hours researching the most effective free website builders that customers love—after which examined them myself. 

I’ve at all times used WordPress to construct websites for myself, so I used to be eager to see how these instruments stacked up. For each, I signed up and created a website from considered one of its templates—including pages, adjusting copy, exploring search engine optimization options, importing my very own photographs, and attempting the varied design parts.   

I eradicated any web site builders that have been too exhausting to make use of or did not supply helpful free plans after which re-tested the remaining ones till I settled on the most effective of the most effective. Some are excellent for constructing primary websites with no design expertise in any respect, whereas others are perfect for creating business websites however have a steeper studying curve.

As I used to be testing, I used to be specializing in the next standards:

  • Ease of use. Is the web site builder straightforward to make use of, or do it’s good to be a junior dev so as to add a kind? All the location builders on this record shall be comparatively straightforward for many customers. I’ve talked about which of them are newbie-friendly and that are higher for these with extra design expertise. None require coding information, however some do allow you to entry the code. 

  • Customization choices. Not all of us need a one-page web site. I assessed how straightforward every builder is to customise, together with the variety of templates, if they provide drag-and-drop options, and whether or not you possibly can modify kinds, colours, and parts. If there is a trade-off between ease of use and customization, I’ve tried to make that clear. 

  • search engine optimization instruments. Constructing a website is simply half the battle—you additionally have to rank on search engines like google. I regarded on the search engine optimization instruments every web site builder presents, comparable to the flexibility to regulate web page titles and meta descriptions, add alt tags, and add a website map. 

  • Worth of free plans. Is the free plan actually free, or does the builder ask you to improve each time you make a change? I made certain I used to be solely really free choices. After all, there’ll at all times be options you may have to improve for, however all of those instruments allow you to launch a web site without spending a dime.

  • Primarily a web site builder. Some web site builders are literally one other device with website-building capabilities. Though a few of these instruments are a part of a set of different advertising and marketing instruments, they will all function independently.

A fast word on domains: Most free web site builders include an ugly-looking free area—like azaharmedia.hubspotpagebuilder.com—however help you buy or add a customized area. In my expertise, I’ve at all times discovered it preferable to purchase a website independently on a website like Namecheap. This provides you extra flexibility if you happen to determine to maneuver from one platform to a different; e.g., if you happen to bought a website on Weebly and wished to maneuver to Webflow, it might be extra problematic.


Finest free web site builder for primary websites (with out search engine optimization)

Google Websites

Google Sites, our pick for the the best free website builder for basic sites

Google Websites is a primary website builder with restricted customization choices and 0 search engine optimization instruments. That is fantastic if you happen to’re a newbie or simply wish to take a look at the waters, however do not count on to overcome the search engine outcomes.

You possibly can select from a dozen templates or a clean canvas to get began. After which refine the look-and-feel (model, coloration, and fonts) with a selection of six themes, or once more, create your personal. In the event you select a normal theme, you are restricted to what you possibly can edit. For instance, if you need an orange button, it’s important to change the theme coloration, which can influence different coloration settings. And you may’t change the button dimension––the whole lot is predefined. If you wish to bypass the restrictions, you may should create a customized theme.

That mentioned, Google Websites is simple to make use of. In lots of respects, it is like utilizing Google Docs: the whole lot will get saved to your Google Drive earlier than you publish your website, and you may share it with collaborators. I did discover it unusual that there have been no search engine optimization settings, however you possibly can set a customized path for every web page. (Possibly it’s important to belief Google will deal with the search engine optimization, however all the identical…)

  • Google Websites pricing: 100% free; no paid plans. 

  • Ease of use: Straightforward to make use of. Just like utilizing Google Docs.  

  • Customization choices: Restricted. Select from 12 templates and 6 themes for the look-and-feel of your website. Preferrred for somebody who does not have a ton of web site expertise. 

  • search engine optimization instruments: Non-existent, surprisingly.   

  • Worth of free plan: Restricted. Appropriate for novices, hobbyists, or dabblers, however not so good as Weebly or Wix. 

Finest free web site builder for easy, no-fuss web sites

Weebly

Weebly, our pick for the best free website builder for simple, no-fuss websites

Weebly is Sq.’s free, extra restricted web site builder. It is splendid for easy web sites, like a portfolio or weblog—however you possibly can’t do issues like promote on-line or simply join it to your social media accounts.

If you join, you may be introduced with a web page asking if you need Weebly (private web sites) or Sq. On-line (enterprise web sites). In the event you select the non-public possibility, you may get the naked bones you want with a extremely easy-to-use builder.

Simply select a template, then choose completely different parts to edit. Every theme comes crammed with textual content bins, photographs, and named pages. And all of it’s adjustable: you possibly can edit the whole lot with a click on. Footage are notably straightforward to edit—you possibly can even crop, modify lighting, and add textual content proper within the editor.

There aren’t as many templates as you may discover in a device like Wix, however the ones there are well-designed. You possibly can add buttons, contact kinds, and slide exhibits, swap out photographs, insert a e-newsletter kind, and add a map, all with the clicking of a button. Or you need to use the Apps tab if you wish to add extra options like Google Advertisements or kinds. Most value a couple of dollars, however they don’t seem to be subscriptions, which is sweet. 

Your website additionally comes with SSL enabled, which is nice for search engine optimization, and Weebly makes it straightforward to alter your favicon, the icon that seems within the browser tab in your web site. If you wish to view a cell model of your website, simply click on the cell icon within the prime navigation. Beneath the search engine optimization tab, you possibly can add a web page title, URL, description, meta key phrases, and customized header/footer code, like Google Analytics monitoring codes. 

In the event you select the free plan, your website may have Weebly branding and area—normal without spending a dime website builders. The paid plans aren’t an ideal deal: simply to attach a customized area is $10/month. So if you happen to want greater than this device presents, I would go for one of many subsequent instruments on the record.  

  • Weebly pricing: Free plan accessible; paid plans begin at $10/month.

  • Ease of use: Very intuitive. If you wish to change one thing, simply click on on it. 

  • Customization choices: Not as customizable as different platforms, like Wix, however that makes it splendid for somebody who does not have a ton of web site expertise. 

  • search engine optimization instruments: Very primary, however higher than some website builders that supply virtually nothing.   

  • Worth of free plan: First rate, however not excellent. 

Webnode is an effective Weebly different. You possibly can select from over 100 templates and use the drag-and-drop editor to maneuver parts round. The clear interface is pleasant to make use of, and in contrast to different website builders, there is no sidebar to overwhelm you. If you wish to edit one thing, simply click on on it and make adjustments. It was a detailed name, however Webnode did not make the reduce as a result of it isn’t fairly as intuitive as Weebly.

Finest free web site builder for email-focused companies

GetResponse

GetResponse, our pick for the best free website builder for for email-focused businesses

Many of the free website builders on this record are standalone platforms. That is as a result of each device on the market appears to supply a free website builder—however most are horrible. You possibly can throw collectively a half-decent website, but it surely will not scale with you and possibly will not have the options you want. 

However GetResponse—which is a extra generalized advertising and marketing device with a deal with e mail—presents a free website builder that is fairly spectacular. Begin by telling it the way you wish to construct your website, selecting a template or utilizing the AI-powered builder. I selected a enterprise template, and it was straightforward to alter all the fundamental parts like font, dimension, and pictures and introduce new sections, comparable to testimonials. For instance, you possibly can change the button form, dimension, and alignment after which get into superior settings, like shadow results, border kinds, and colours. You possibly can even cover web page parts on a cell machine with the clicking of a button.

I used to be impressed by the options, and it did not really feel overwhelming in any respect. I did not should seek for issues—simply clicked to edit, and the whole lot I wanted was proper there.  

Oddly, on the advertising and marketing facet, the device is fairly bare-bones. You possibly can simply optimize for cell (there’s a complete tab for it), however search engine optimization options are considerably restricted: you possibly can modify the meta title and outline, however that is about it. You may also add customized code, like HTML, CSS, or JavaScript, within the web page header aspect. Nonetheless, GetResponse is a robust contender for a free website builder, particularly if you happen to already use it in your e mail advertising and marketing or plan to deal with e mail advertising and marketing. 

Need to do extra with GetResponse? Join it to Zapier to routinely add Fb lead advertisements leads or PayPal clients to your GetResponse e mail record—and extra.

  • GetResponse pricing: Free plan accessible; paid plans begin at $15.58/month.

  • Ease of use: Very intuitive, particularly for the way a lot you possibly can modify.

  • Customization choices: GetResponse presents a whole lot of templates and straightforward drag-and-drop options within the templates. 

  • search engine optimization instruments: Restricted however adequate. You possibly can edit meta and alt tags and optimize for cell.  

  • Worth of free plan: Nice. You possibly can construct and launch a website, add your personal area, and handle as much as 500 e-newsletter contacts—all without spending a dime.

Finest free all-around web site builder

Wix

Wix, our pick for the best free all around website builder

Wix is likely one of the hottest drag-and-drop web site builders available on the market—however is it well worth the hype? In the event you’re trying to construct a simple web site with a couple of options, and do not wish to get slowed down in selections, Wix is a strong selection. 

Begin by telling Wix what kind of website you need, and any extra options you want, comparable to a weblog, chat, kinds, or an internet retailer. Subsequent, you possibly can decide a template from over 900 designs, all damaged down by kind. All of them look skilled and might be simply adjusted to suit your wants. Or, you possibly can let Wix create your website utilizing the Wix ADI characteristic. I attempted each choices however was underwhelmed by the automated Wix ADI outcomes.

In the event you select a template, it hundreds slowly the primary time because it populates data: it took a bit over 10 seconds to load the template I selected. However when you get into the template to edit, you may see why—it is a critically strong editor for a free web site builder. To construct your required website, you possibly can change fonts, add headings, embody lists, and even drag and drop sections. No coding, no flipping by tabs. I discovered it fairly intuitive to make use of (although I’ve used WordPress website builders for years).

Wix additionally presents tons of integrations, together with e mail, so you possibly can simply launch a digital advertising and marketing marketing campaign proper out of your Wix dashboard. I used to be truthfully amazed by the quantity you are able to do without spending a dime. (Observe: You possibly can select free photographs from Wix and Unsplash, or add your personal. However a number of the accessible photographs are from Shutterstock, which it’s important to pay for.) 

Not a copywriter? I’m, however I do know it is simple to get caught writing copy in your web site. Wix suggests textual content, which is fairly superior. Simply inform the AI Textual content Creator what you wish to say, and it will recommend methods to make it sound good. 

Wix additionally presents detailed search engine optimization options that can assist you rank on Google; it will not change hiring an search engine optimization knowledgeable, but it surely’s a superb leg up. You possibly can even create a advertising and marketing calendar and handle advertisements proper inside Wix. That is excellent for enterprise homeowners who haven’t got the time or vitality to be taught a complete host of various platforms. 

As soon as you’ve got added pages, up to date your copy, and made no matter different changes you want, it is time to make your website reside. For a free website, you may get a website ending with “.wixsite.com”—e.g., azaharmedia.wixsite.co—and a Wix brand (fairly normal without spending a dime website builders). After all, you probably have your personal area, you possibly can join it.

As an added bonus, Wix integrates with Zapier, permitting you so as to add duties to your venture administration device or ship e mail campaigns based mostly on triggered automations in Wix.

  • Wix pricing: Free plan accessible; paid plans begin at $14/month. 

  • Ease of use: Straightforward-to-use drag-and-drop editor. I discovered it intuitive, however novices would possibly get overwhelmed; if that’s the case, additionally they supply a free AI web site builder possibility known as Wix ADI.

  • Customization choices: Very customizable—you possibly can add kinds, a weblog, eCommerce options, and even create customized movies.  

  • search engine optimization options: Fairly a couple of! Wix additionally does a superb job of explaining what every characteristic does and walks you thru every course of, even for off-site instruments like Google Analytics. 

  • Worth of free plan: Wonderful. Whereas some builders attempt to make you improve on each different characteristic, Wix contains most options to a point with the free plan. 

Finest free web site builder for extra skilled creators

Dorik

Dorik, our pick for the best free website builder for more experienced creators

Dorik helps you to construct a fully-fledged web site or a single touchdown web page without spending a dime and contains premium choices if you wish to add a weblog or a paid membership.

Primarily based on my expertise of utilizing WordPress web page builders, I discovered it each intuitive and refreshing to make use of. Inexperienced persons might discover it more difficult, but it surely’s straightforward to entry the wonderful on-line documentation.

You can begin from scratch, import JSON, or preview and choose one of many 39 web site templates. If you first edit, Dorik walks you thru the varied settings. Basically, you utilize the visible drag-and-drop editor to construct sections, utilizing 250+ UI blocks (rows and columns) and 20+ parts (textual content, buttons, icons, and so forth.) You possibly can place the editor management panel on the left or proper facet of the display screen.

There are a few neat modifying options price highlighting. First, there are coloration differentiators, so you already know what you are modifying (for instance, rows in a purple dashed line and columns in a pink dashed line). Second, there is a Navigation Tree to pinpoint the exact rows to edit. With some website builders, it is simple to mistake the flawed block or aspect. 

The search engine optimization settings are simply accessible and configurable for every web page, from fundamentals like title and outline to superior meta settings like FAQ schema and analytics. Dorik additionally helps you to design for desktop, pill, and cell display screen sizes if you wish to modify layouts accordingly. 

  • Dorik pricing: Free plan accessible; paid plans begin at $79/12 months.

  • Ease of use: Straightforward to make use of drag-and-drop editor. Inexperienced persons might get overwhelmed, however there’s good on-line documentation handy. 

  • Customization choices: Numerous decisions. Choose from 39 templates, 250+ UI blocks, and 20+ parts to create your website. 

  • search engine optimization instruments: Full vary together with web page title and outline, no-index/no-follow meta settings, canonical URL, schema, and customized header/footer code.   

  • Worth of free plan: Wonderful. Consists of limitless web page views, storage, premium templates and blocks, free SSL (HTTPS) certificates, world CDN (to load photographs quicker), picture optimization, search engine optimization settings, and integrations.  

Finest free web site builder for rising companies

HubSpot CMS Hub

HubSpot CMS, our pick for the best free website builder for growing businesses

HubSpot is a well-liked enterprise software program platform for advertising and marketing, gross sales, and repair groups, and its free web site builder continues in the identical vein. I beloved the step-by-step plan that guides you thru constructing your web site, with percentages on how far alongside you’re.

Begin by choosing a theme in your website—you need web page templates, modules, and elegance settings that suit your model. {The marketplace} has a whole lot (each free and premium) to select from; I went with the Progress Theme.

Subsequent, customise your theme’s settings (colours, fonts, and layouts) to suit your model. For instance, you possibly can modify an current coloration scheme or create your personal. Then begin constructing your website by establishing the favored pages—residence, about, contact, and so forth—and selecting a normal header and footer format. HubSpot even supplies a full tutorial on utilizing the drag-and-drop editor. All collectively, you possibly can select from 47 modules (parts), together with header, textual content, picture, accordion, and CTA. 

You possibly can inform HubSpot CMS is geared in the direction of enterprise websites with its emphasis on making a weblog and strong search engine optimization instruments. There is a devoted setup step to create your weblog title, URL, and outline so it appears to be like proper in the various search engines earlier than you even publish particular person posts. Then there’s a complete raft of normal on-page search engine optimization settings to enter, together with title, description, URL (and canonical URL), language, featured picture, and extra header and footer code snippets. HubSpot additionally supplies search engine optimization suggestions as you add content material to your web page and highlights what it’s good to tackle. HubSpot is all about inbound advertising and marketing, so you may positively really feel such as you’re in secure fingers. Simply make sure to tackle the ugly default URL (yoursite.hubspotpagebuilder.com) with a customized area. 

And if you happen to use HubSpot for extra than simply website-building, you possibly can join it to Zapier to automate all of your workflows and put extra assets again into your small business. Listed below are some examples of how one can ship kind submissions the place you want them.

  • HubSpot CMS pricing: Free plan accessible; paid plans begin at $23/month.

  • Ease of use: Straightforward to make use of. Easy operation. Guided prompts.

  • Customization choices: Choose from a whole lot of free and premium templates and 47 modules (parts) to construct a website that matches your model model. 

  • search engine optimization instruments: Get search engine optimization suggestions as you create content material on pages. Customise additional by including code snippets to header/footer and defining a canonical URL. 

  • Worth of free plan: Nice free plan to get began. You most likely wish to improve to a premium plan to take away the HubSpot brand and use a customized area with a extra manageable and memorable URL. 

Finest free WordPress different for superior designers

Webflow

Webflow, our pick for the best free WordPress alternative for tech-forward users

Not too long ago, I observed extra websites selecting Webflow over WordPress, so I used to be particularly excited by attempting it. 

A few of the free website builders on this record are tremendous straightforward to make use of, with a whole lot of templates and drag-and-drop editors. That is not Webflow. When you create an account, Webflow asks who you’re (marketer, web site builder, and so forth.) and you probably have expertise with CSS/HTML. This can be a wonderful means for them to create a platform that is simpler for everybody to make use of—but it surely appeared to fall quick. I attempted making a second account and mentioned I used to be constructing a website for myself with no coding expertise…and the onboarding was the identical. 

They’ve a couple of free templates, or you should buy one which makes your website simpler to construct (much like WordPress). Plus, they provide an non-compulsory walk-through (and e mail tutorials) to familiarize you with the platform, which is kind of useful. In the event you’re snug with WordPress and the idea of kinds and lessons, you have to be okay. However if you happen to’re new to web site builders, it may be exhausting to get your footing.

However there is a motive for that: there are a variety of options and a ton of customization choices. You possibly can add containers, modify the peak, change fonts, add buttons, and on and on—heart, stack containers horizontally, and rather more. 

If you already know what to do with search engine optimization, you may have entry to the whole lot you want, together with title tags and meta descriptions. However they don’t seem to be straightforward to search out: for instance, so as to add the meta description, it’s important to navigate to the primary web page panel, click on on the web page, click on settings, after which lastly, you may see search engine optimization settings.  

One other factor I really like about Webflow—which additionally makes it a superb WordPress different—is the flexibility to increase website performance with integrations and widgets for concentrating on, limiting spam, partaking clients, managing your CRM, and rather more. It isn’t the best platform to make use of, but it surely’s extremely highly effective for a free website builder.

Utilizing Zapier, you possibly can join your Webflow website to different apps you utilize. Ship new Webflow kind submissions to a spreadsheet or e mail advertising and marketing device, and even ship emails when somebody fills out a Webflow kind. 

  • Webflow pricing: Free plan accessible; paid plans begin at $14/month. 

  • Ease of use: Not straightforward for newbies. They do supply a walk-through, or you need to use a template, however if you happen to’re on the lookout for a simple drag-and-drop builder, Webflow is not it. However, if you happen to’re snug with a WordPress web page builder like Elementor, you may be fantastic.

  • Customization choices: Tons of customization choices, however you are constructing the location virtually from scratch. 

  • search engine optimization instruments: You possibly can entry the whole lot you want, however they don’t seem to be tremendous apparent. Those that aren’t accustomed to search engine optimization might battle.

  • Worth of free plan: The free plan offers you entry to all options, as much as 50 CMS objects, 1 GB of bandwidth, and a Webflow.io area.

Do you have to use a free web site builder?

In the event you’re launching a 1,000+ web page eCommerce retailer or constructing a completely interactive app, you most likely wish to rent a developer—or at the very least pay for a fully-loaded web site builder. However if you happen to’re simply beginning out or have to get your small business on-line, these choices will get the job accomplished. Dorik and HubSpot CMS have each given me meals for considered whether or not I ought to migrate from WordPress. Which web site builder will you select?

Associated studying:

This text was initially printed in August 2018 by Jeff Smith and has additionally had contributions from Danielle Antosz. The newest replace was in April 2023.