El Pollo Loco, the nation’s main fire-grilled hen chain, has introduced an thrilling partnership with content material creator Yuri Lamasbella. Following profitable collaborations, El Pollo Loco has appointed her as its first-ever Kreative Director for the Double Chopped Salads marketing campaign launch. On this function, the TikTok star introduced her recent, distinctive creativity and experience to create a dynamic marketing campaign for the model’s Double Chopped Salads. This initiative demonstrates the model’s dedication to increasing its better-for-you menu choices and marks the primary time it has created a digitally unique menu merchandise for collaboration.
NEW DIGITAL EXCLUSIVE: The Kreator Chopped Salad
Krisp lettuce and tremendous greens mix vibing with our citrus-marinated, fire-grilled chopped hen breast and Baja shrimp, hand-sliced avoKados, queso fresKo, krunchy tortilla strips, pepitas, and freshly ready salsa fresca. Served with the kravable cilantro dressing and chipotle sauce, mmkay. The combo contains chips, salsa, and common drinks.
Basic Double Rooster Chopped Salad
Crisp lettuce and tremendous greens mix topped with a double portion of the model’s scrumptious, citrus-marinated, fire-grilled chopped hen breast, hand-sliced avocados, queso fresco, pepitas, freshly ready salsa fresca and served with the chain’s creamy cilantro dressing.
Basic Double Baja Shrimp Chopped Salad
Crisp lettuce and tremendous greens mix topped with a double portion of Baja shrimp, hand-sliced avocados, queso fresco, pepitas, and freshly ready salsa fresca and served with the chain’s creamy cilantro dressing.
Avenue Corn Double Rooster Chopped Salad
Crisp lettuce and tremendous greens mix topped with a double portion of our citrus-marinated, fire-grilled chopped hen breast, roasted corn and crimson peppers, hand-sliced avocados, queso fresco, chopped cilantro, chili lime seasoning, freshly ready salsa fresca, and the chain’s creamy cilantro dressing.
“It’s been fantastic welcoming Yuri [Lamasbella] as our Kreative Director for this marketing campaign and tapping into her creativity, modern concepts, and social affect,” stated Jill Adams, Chief Advertising Officer for El Pollo Loco. “This collaboration is one more proof level of how we harness the facility of social media and tradition to have interaction with our followers in new methods.”
By compelling content material creation, mouth-watering meals images, and strategic branding, Lamasbella lent her recent perspective and strategy to assist elevate the promotion of this fan-favorite menu merchandise.
“I’m thrilled to crew up with El Pollo Loco to current their scrumptious Double-Chopped Salads,” exclaimed Lamasbella. “I’m an enormous fan of salads, and this collaboration allowed me to spearhead the script, inject my artistic imaginative and prescient into the marketing campaign, and encourage the creation of one in all my favourite gadgets from their menu.”
“El Pollo Loco empowers creators like me, offering a platform for innovation and creativity. Taking over the function of their Kreative Director is an incredible honor, and I’m extremely grateful to have a seat on the desk,’’ she added.
Keep tuned for extra updates and unique content material from El Pollo Loco and @YuriLaMasBella as they embark on this dynamic partnership. Observe @ElPolloLoco and @YuriLaMasBella on social media for the most recent information and behind-the-scenes peeks at what’s cooking!
These delectable Double Chopped Salads can be found for a restricted time solely. Order on-line for pickup or supply via ElPolloLoco.com or the Loco Rewards app. By signing up for Loco Rewards, you may earn factors with each El Pollo Loco order, which you’ll redeem for varied rewards, together with free meals. Begin saving and incomes at the moment by visiting the Loco Rewards web page on our web site.