The rebranding of Twitter to ‘X’, which Elon Musk introduced again in July 2023, has reached a brand new milestone right now. The twitter.com area is now redirecting customers to x.com, which implies that the Twitter model will now fully disappear for folks utilizing the platform on the net and anybody else sharing hyperlinks to X posts with others.
“All core methods are actually on x.com,” Elon Musk mentioned right now in a put up that included the brand from the defunct X.com on-line financial institution Musk co-founded again in 1999. The corporate was later absorbed by PayPal, which bought the x.com area to Musk again in 2017.
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All core methods are actually on https://t.co/bOUOek5Cvy pic.twitter.com/cwWu3h2vzr
— Elon Musk (@elonmusk) Might 17, 2024
If Musk apparently likes the “x.com” area very a lot, “X” doesn’t precisely have the identical model enchantment as Twitter, a model synonym with the growth of the social internet within the late 2000s. A profitable model is one which finally turns into a noun or a verb, and X has none of that right now. An “X put up” may even sound ambiguous for somebody not conversant in the platform.
Regardless of Elon Musk’s ambition to show X into an “every little thing app,” the corporate is presently going through varied challenges together with declining income and persisting bot and toxicity issues. X nonetheless stays the place the place information break and change into viral. Nevertheless, Threads, Meta’s Twitter clone just lately crossed 150 million month-to-month lively customers, and the app continues to repeat Twitter options such because the TweetDeck-like multi-column interface that X just lately made a paid function.