Ever surprise how potential prospects discover your retailer on-line? They seek for it utilizing model or domains, reminiscent of ecwid.com.

A distinctive area title units you other than numerous different web sites. With out one, potential prospects gained’t discover you on-line, main them to go to your rivals’ pages as a substitute.

Fortunately, with Ecwid by Lightspeed, you possibly can simply buy, arrange, and handle a safe area title proper out of your Ecwid admin.

In this text, we will clarify why having a area is important for ecommerce companies and how Ecwid by Lightspeed makes registering the good area title for your enterprise simple.

What Is a Area Title?

Merely put, a area title is the distinctive deal with of your web site. It is what folks kind into their browser’s search bar to view a specific web site. For instance, if you need to go to Ecwid’s web site, you’ll kind “ecwid.com” into the search bar and press enter. The identical goes for any web site — a area title helps entry any website on-line.

The fundamental type of a area title consists of two components:

• The area title itself, for instance, “ecwid”
• The extension, reminiscent of “.com”

A area extension is a suffix that follows the area title in a internet deal with. The commonest area extensions are .com, .web, .org, .co.

ecwid.com is the area title for the Ecwid by Lightspeed web site

Numerous area ranges exist, and this hierarchical construction in the area title registry helps distinguish one area from one other.

The commonest area ranges are the following:

• High-level domains symbolize the highest stage in the Area Title System. They are often generic (.com, .web, .edu, .gov) or country-specific (.uk, .au, .fr, .jp.)
• Second-level domains observe top-level domains. Normally, it’s a model or firm title, for instance, amazon as in amazon.com
• Third-level domains (additionally known as subdomains) observe second-level domains. The preferred third-level area is “www.”

Study extra a couple of area title construction in our article:

What a Area Is & Why You Want It for Your Enterprise
Learn extra

Why Is It Vital to Have a Area Title?

With so a lot competitors on the market at the moment, having an simply recognizable area title could make or break an ecommerce retailer’s success. Right here’s why you want a area title:

Accessing Your Retailer On-line

A area title is important for any ecommerce enterprise as a result of it offers your enterprise a distinctive id and offers prospects an simple strategy to discover and entry your retailer on-line. Whereas it is okay to not have a area when first beginning out, as quickly as you begin rising, there’s no doubt that you’ll want one to construct belief with prospects and guarantee they will attain you on-line with none points.

Model Recognition

A area title is additionally necessary for branding and standing out from the competitors. A distinctive area title helps affiliate your title along with your product, providers, and model.

Having a area that displays your enterprise title can let buyers know who you’re and what you promote. That, as a outcome, helps prospects keep in mind you extra, additional supporting your model.

CakeSafe strengthens its model by utilizing a area that displays its enterprise title

search engine marketing Advantages

Leveraging key phrases is important for a profitable search engine marketing technique. Utilizing a area title that features a key phrase associated to your enterprise may be useful in boosting search rankings.

Now that you realize why a area title is necessary for your enterprise, it’s time to purchase it. Sometimes, you purchase and register a area by way of a area registrar, a enterprise specializing in promoting domains and managing the registration course of.

Shopping for a area may be expensive, as registrars usually cost excessive costs for well-liked names, use hidden charges, or implement giant worth jumps after one 12 months. To not point out that you simply’ll must join a area manually to your on-line retailer. Organising your area manually requires some technical understanding and may result in points if executed improperly.

Fortuitously, you possibly can streamline your area administration, saving each cash and effort, by buying your required area straight from Ecwid by Lightspeed.

A Good Area Resolution for an On-line Retailer

Ecwid by Lightspeed provides you the preferrred area answer — a area title for your on-line retailer at a aggressive worth and with none hassles.

If you’ve been promoting with Ecwid by Lightspeed for a while already (if not, get your free on-line retailer now), it’s doubtless you’re conscious that while you join with Ecwid, you get a free ecommerce web site with a built-in on-line retailer, aka Prompt Web site.

You additionally get a free customizable area for your Prompt Web site that appears like this — title.firm.website, the place “title” is the title of your retailer and “.firm.website” is the Ecwid area.

An instance of an Ecwid Prompt Web site with a free area title

Nonetheless, it is best to get a customized area title for your retailer, for instance, one with a .com extension.

The good information is which you could really do all the pieces domain-related proper out of your Ecwid admin! Search, purchase, and arrange — all in only a few clicks. It doesn’t require any tech expertise and is as easy as sending an e-mail.

When shopping for a area by way of your Ecwid admin, you’ll get a safe area with a free SSL certificates and WHOIS privateness safety in minutes.

An SSL certificates is a should for any on-line retailer, as it ensures the information alternate between your retailer and prospects is secure, defending delicate information from hackers and information thieves.

Not all area registrars give you an SSL certificates for a area, so you’ll must allow it your self. Nonetheless, with Ecwid by Lightspeed, you buy a area with an routinely enabled SSL certificates.

Ecwid retailer homeowners may be positive that their information and their prospects’ information is secure

As for WHOIS privateness safety, it will assist cover your area data from public view. WHOIS is a public database that comprises the data collected when somebody registers a area title. Spammers usually crawl these information for e-mail addresses.

If you buy a area by way of Ecwid by Lightspeed, it comes with WHOIS privateness safety. It removes your private contact data from the WHOIS file so that your private information is unavailable to scammers, spammers, or different third events.

Advantages of Shopping for a Area Title By Ecwid

The area device in your Ecwid admin helps you register and join a area title with most comfort.

Save Each Time and Effort

Normally, to purchase a area, it is advisable search a variety of registrars for your required area title, test if the chosen registrar is safe (don’t overlook an SSL certificates), and then arrange the area your self and join it to your on-line retailer. That requires vital time and work, notably for a newbie firm proprietor.

With Ecwid by Lightspeed, looking, shopping for, and establishing your area occurs in your Ecwid admin, eliminating the must use third-party suppliers and log into different methods.

After you buy a area by way of Ecwid by Lightspeed, it will routinely be arrange for your on-line retailer, so you don’t must do it your self. Good for busy and not-so-techie enterprise homeowners!

Ought to you have got any questions on your area, you possibly can simply attain out to our Buyer Care workforce out of your Ecwid admin. Extra features of your on-line retailer may be directed to the assist you realize and love.

Save Cash

A area worth is additionally to be thought-about. Costs can differ tremendously, with well-liked domains being very costly. Registrars understand that domains are an necessary a part of a enterprise, and they put a larger worth on names which might be simple to kind and include a .com extension and a product or trade title. For instance, flowers.com will doubtless price far more than a flowersfrombob.website.

When buying a area by way of Ecwid, you profit from discounted costs, making your good and simply discoverable area title extra cost-effective. This eliminates the must compromise on spelling or contemplate different names that is perhaps cheaper however could possibly be more durable for prospects to recall and kind—one thing you undoubtedly need to keep away from.

To not point out that you need to renew your area (normally as soon as a 12 months), and some registrars don’t miss the probability to increase a area worth when the interval renews. With Ecwid by Lightspeed, there aren’t any hidden charges or excessive worth jumps when renewal comes round.

Strengthen Your Model

We’ve already mentioned that model recognition is one in every of the most important causes for getting a area title for your on-line retailer. With Ecwid by Lightspeed, you possibly can simply strengthen your model and get the preferrred area title earlier than another person claims it.

If you have got an offline retailer, it makes much more sense to get your enterprise a area title that matches your model title and offline location. You have already got a buyer base, so it’s important they will discover your retailer on-line utilizing the title they’re already aware of.

The better it is for prospects to discover your retailer on-line, the extra gross sales you’ll land. You may make sure that by shopping for a area that matches your model.

Enhance Your search engine marketing

You need your on-line retailer to be simply discoverable, and one in every of the methods to do that’s to optimize your web site for search engines like google and yahoo.

A area title is one in every of the indicators that search engines like google and yahoo use when figuring out the place to rank your web site. If you employ a generic area that you simply share with different companies (for instance, .firm.website area), bettering your enterprise’s visibility in search engines like google and yahoo is perhaps extra sophisticated.

When buying a area by way of Ecwid by Lightspeed, you get to use your distinctive area, giving your enterprise a domain-level search engine marketing enhance.

search engine marketing is very important for rising your on-line retailer in the long run, so make sure that you enhance your on-line retailer rating by establishing your customized area.

The right way to Purchase a Area Title in Ecwid by Lightspeed

Whether or not you’re a newbie retailer proprietor or run an established enterprise, shopping for a area title is tremendous simple with Ecwid by Lightspeed. The magic occurs on the Web site → Area web page, and the complete course of takes no greater than a couple of minutes.

Observe these directions from the Assist Heart to purchase your good area in your Ecwid admin.

Shopping for a area by way of Ecwid by Lightspeed is obtainable to all Ecwid sellers on paid plans. You may select from totally different top-level domains (together with the hottest .com) aside from country-specific domains.

Costs for domains differ, however relaxation assured that there aren’t any hidden charges, phrases, or renewal worth jumps.

Purchase Your Dream Area At present

Having a distinctive area title is a should if you need your ecommerce enterprise to succeed on-line at the moment. With so a lot competitors, potential prospects want an simple strategy to find your on-line enterprise and safely purchase out of your retailer. That’s why Ecwid by Lightspeed provides entrepreneurs an extremely easy method of buying a safe area straight from the Ecwid admin—so that your enterprise isn’t forgotten amongst all of the noise.

No must change between totally different methods. With Ecwid by Lightspeed, you possibly can effortlessly handle all the pieces associated to your on-line retailer, be it a web site, a area, or your storefront, proper out of your admin.

So, what are you ready for? Strengthen your model and declare your preferrred area at the moment.