Klaviyo is designed in an effort to improve as your small business wants develop. It has three plans (Free, Electronic mail and Electronic mail and SMS) with pricing based mostly on the variety of contacts you’ve. The comparability chart under exhibits the bottom worth accessible. You probably have extra contacts, the worth goes up for every plan. Listed here are the pricing particulars for the bottom quantity of contacts:

In each plan, Klaviyo presents options which are vital to your e mail campaigns. These embody:

• Hyper-precise segmentation
• Drag-and-drop automation builder
• Constructed-in types and pop-ups
• Personalised benchmarks
• 300+ pre-built integrations
• Templates with built-in finest practices
• Campaigns for focused messages
• Automated A/B testing
• Detailed buyer profiles
• Personalised product suggestions
• Exact multichannel attribution
• Constructed-in compliance supply

Free Plan

Value: Free
Greatest for: New companies with a small however rising e mail record

The Klaviyo Free plan is ideal for a beginner to e mail and SMS advertising and marketing. It’s designed for a small e mail record that means that you can take a look at the platform out to see the way you prefer it. There isn’t any contract, and you’ll improve at any time.

Electronic mail Plan

Value: Beginning at $20 per thirty days
Greatest for: Rising corporations with an e mail record that’s quickly increasing in order that it could actually help growing contacts

The Electronic mail plan has every little thing that the Electronic mail and SMS plan has besides it’s only restricted to 150 SMS/MMS credit per thirty days. It’s the excellent plan for somebody who’s seeking to maximize e mail advertising and marketing and doesn’t have textual content messaging knowledge to market to. The plan begins at $20 per thirty days however grows in worth because the plan’s variety of subscribers will increase. This enables corporations to save cash as they’re rising their subscriber base. For example, when you’ve got 10,501-11,000 contacts, your month-to-month worth goes to $200 and your e mail sends will increase to 110,000 per thirty days.

Electronic mail and SMS Plan

Value: Beginning at $35 per thirty days
Greatest for: Perfect for corporations which have each e mail and SMS textual content messaging knowledge and wish to maximize their attain

Unlock all that Klaviyo has to supply with the Electronic mail and SMS plan. Whereas all plans have a baseline of SMS messaging choices (150 messages), this plan helps you to improve to 450,000 message credit. In case you’re seeking to attain individuals on the go, this plan will ship them a textual content message together with your advertising and marketing message in probably the most environment friendly means attainable.

Which Plan Ought to You Select?

Selecting a plan with Klaviyo actually boils down to 2 key elements: how huge your record is and whether or not or not you wish to textual content message your subscribers. The Free plan solely permits as much as 250 subscribers, so that you may eclipse this quantity somewhat shortly. The Electronic mail plan can accommodate as much as 250,000 subscribers, making it a dynamic e mail advertising and marketing platform. Nevertheless, if you wish to benefit from textual content messaging, you’ll wish to get the highest-tiered plan, the Electronic mail and SMS plan. This lets you develop your textual content messaging record as much as 450,000.