NewBlueFX Debuts Video Special Effects and Transitions for Adobe Premiere Pro and Premiere Elements: Much-anticipated Plugin Collection Delights Desktop Video Users

La Jolla, Calif. (PRWEB) Jan 28, 2008

Adobe Premiere Pro just became more powerful thanks to a host of new video and audio plug-ins from innovative technology developer NewBlue, Inc. The company released its NewBlueFX product line for the powerful desktop video-editing software making its full line of effects, transitions and filter plugin collections acquirable through the favourite desktop video-editing software.

Adobe Premiere Pro and Premiere Elements users can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections designed to enhance the video editing experience. Among the NewBlueFX plugin collections released for Adobe Premiere Pro and Premiere Elements are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

“This has been a much anticipated release among our users and we’re thrilled to deliver for them and for Adobe Premiere Pro,” explains Melissa Jordan Grey, chief strategic officer, NewBlue, Inc. “Our company’s roots are in film and music production, and this innate understanding of the creative process shows in our work. NewBlueFX plugins combine innovation and simplicity in a reasonably-priced package.”

“NewBlue’s innovative range of video and audio effects, transitions and filters plugins is a great complement to the already powerful feature set in Adobe Premiere Pro,” stated Giles Baker, Premiere Pro Group Product Manager, Editing Workflows at Adobe. “The addition of NewBlueFX will enhance the video editing experience in Premiere Pro and grant users to add new, creative components to their projects.”

The NewBlueFX plugins product line for Adobe Premiere Pro consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that wage artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as “Insectoid,” “Buzz” and “Robot Fog.”

Included in the VideoFX category are 7 collections:

NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($ 119.95 USD)

NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with each technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($ 119.95 USD)

NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($ 119.95 USD)

NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($ 139.95 USD)

NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($ 159.95 USD)

NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($ 119.95 USD)

NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($ 139.95 USD)

Included in the AudioFX plugins category are 5 distinct VST-compatible collections:

NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($ 59.95 USD)

NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($ 59.95 USD)

NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($ 59.95 USD)

NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($ 59.95 USD)

NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($ 59.95 USD)

Users can buy NewBlueFX for Adobe Premiere Pro directly from the company’s website at Fully-functional trial versions are acquirable for download, as well.

About NewBlue, Inc.:

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in primeval 2002, NewBlue develops and licenses a range of proprietary technologies– including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform– that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a one-of-a-kind and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere Pro and Adobe Premiere Elements desktop video product lines.


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WebAssist Debuts SuCasa, a Marketplace for Simplifying Web Design Through Shared Templates

San Diego, CA (PRWEB) October 10, 2008

WebAssist this day announced SuCasa, the fastest-growing online template marketplace and community. SuCasa enables anyone to freely share, buy, or sell low-cost website templates, page layouts, CSS menus, and more.

Through SuCasa, users acquire access to professionally designed, standards-compliant templates for web pages or entire sites, from a diverse community of designers.

A variety of users benefit from SuCasa and its diverse templates:

    Designers looking for a flexible swift begin or a fresh look
    Developers who don’t have time to invest in web design
    Small business owners in search of an simple fix that looks professional
    Web designers looking for another revenue stream

“SuCasa delivers a ‘one-stop shop’ for web designers to sell and exchange their diverse and professional web designs to apiece other and to businesses, as well as individuals, looking to enhance their Web presence,” stated Michael Lekse, Vice President Sales, WebAssist. “We are thrilled to see the immense growth of this online template community, and look forward to seeing small business owners, developers, and web designers alike benefit from SuCasa.”

The designs and templates on SuCasa are intuitively searchable and fit a broad spectrum of workflows to help designers get started quickly, whether they are working with Adobe Dreamweaver, Microsoft Expression Web, Coda from Panic, or coding by hand. Many designs can be easily integrated, customized and altered with leading designer tools, such as Eric Meyer’s CSS Sculptor, CSS Menu Writer, and SiteAssist Professional. The WebAssist line of designs on SuCasa feature 100 percent licensed images, so customers are free to use them with no copyright issues.

SuCasa is free to join. Members are healthy to upload templates to share or sell at the price they set, providing a new opportunity for web designers to acquire commissions. Additionally, SiteAssist Professional, CSS Sculptor, and CSS Menu Writer can be used swiftly and easily to generate items for understanding or exchange on SuCasa. Publishers who decide to sell their work retain 90 percent of the understanding and WebAssist handles all the processing and hosting charges. Publishers are paid monthly through their free PayPal accounts.

To join or learn more about SuCasa, please visit:

About Corporation:

WebAssist makes the Web work with market-leading extensions (software add-ons) for the Adobe – formerly Macromedia – platform in eCommerce and productivity. Through custom integration services, WebAssist empowers businesses to extend their product’s reach into the worldwide developer market. hosts a self-service developer community with over 200,000 members registered. WebAssist’s partners include Adobe, PayPal, AOL, Yahoo!, Google, and Affinity. For more information, please visit

Press Contact:

Aaron Wessels, Press Contact

Point-Blank Communications for WebAssist

+1 415.378.8090

aaron @ Corporation


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Sencha Animator Debuts: Create Powerful CSS3 Animations for Web Browsers and Mobile Devices

Sencha Animator Debuts: Create Powerful CSS3 Animations for Web Browsers and Mobile Devices

Palo, Alto, CA (Vocus) October 27, 2010

Sencha, the leader in enterprise JavaScript frameworks, has released a preview of Sencha Animator, the industry’s first purpose-built tool for creating rich and engaging CSS3-based animations that can be viewed on the latest WebKit browsers and mobile devices. Designed for interactive designers and advertising creatives that want to create cross-platform animations for playback on smart-phones and touch-based mobile devices, Sencha Animator brings static objects and text to life—quickly and easily—and ensures high-fidelity playback on the Apple iPad, Apple iPhone, iPod Touch, BlackBerry Torch, and Google Android-based devices.

Sencha Animator will be featured at the upcoming Sencha Conference, where a special session is planned to demonstrate its capabilities. Read more about Sencha Animator on the Sencha blog, or view the Sencha Animator demos. A fully functional preview version of Sencha Animator is acquirable for immediate download at

Sencha Animator addresses a frustrating problem for today’s designers: Apple iOS and numerous other mobile devices do not support favourite animation platforms like Adobe Flash and Microsoft Silverlight. This means that many rich-media animations and ads are blocked from playback on some of the most favourite mobile platforms. Sencha Animator bypasses the need for rich-media plug-ins by making it simple to create CSS3 animations that will play anywhere. CSS3 is an HTML5 family technology that runs on modern browsers. CSS3 is also hardware-accelerated on Apple iOS, rendering smooth, detailed animations that deliver a more immersive experience.

Note to editors: Sencha recently demonstrated] the potential offered by CSS3-based ads, which are essentially indiscernible from rich-media equivalents.

Features acquirable in this initial preview release, which is being prefabricated acquirable primeval to encourage trial:

Create complex animations to power rich-media ads for smartphones
Full CSS3 support, including animations, 2D and 3D transformations, backgrounds, borders, font effects, and more
Interactive timeline and intuitive goal property controls
Manage sequencing, grouping, easing, and other effects with a familiar timeline manager
Export animations to readable HTML
Powerful, intuitive, drag-and-drop development environment
Packaged as an easy-to-use desktop application

“Ad creators have been solicitation for tools to create rich, interactive ads for mobile devices. Since most mobile operating systems don’t support Adobe Flash, this has been almost impossible – until now,” stated Michael Mullany, VP of products and marketing at Sencha. “Sencha Animator changes the game by utilizing CSS3 Animations with an easy-to-use desktop application to bring content to life. We think it’s going to be a huge hit with anyone who wants to create animations and interactive ads that use the latest HTML5 technologies.”

Sencha Animator extends the Sencha range of tools for web app developers

Sencha delivers application frameworks that enable developers to create rich applications for web browsers and mobile devices using web standards like HTML5 and CSS3. Sencha Animator follows on the release of Sencha Touch, an SDK for mobile developers. Together, Sencha Animator and Sencha Touch deliver a powerful mobile application and animation environment for developers and creative designers.

About Sencha Inc.

Sencha makes application frameworks that equip developers to create, deploy and optimize compelling application experiences using web-standard technologies such as HTML5. The company’s flagship product, Sencha Touch, produces cross-platform, rich world wide web applications for modern mobile devices. The product includes a comprehensive mobile UI, a well-architected, extensible component model, and an intuitive, easy-to-use API. More than one million developers worldwide — representing more than 150,000 companies — use the Sencha product family to build astonishing application experiences. Visit Sencha on the web at and follow us on Twitter @senchainc

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