Effective Search Engine Marketing Course/Class

Effective Search Engine Marketing Course/Class
Event on 2011-09-28 09:00:00
A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we'll explore the main search-engine marketing techniques for business websites. You'll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You'll discover new online tools and resources to implement successful campaigns, learn about 'link popularity' and how to develop an effective link building strategy, and comprehend what 'pay-per-click' advertising is, how it can be used and the stages required to set up and manage campaigns.

at Centre for Continuing Education (CCE), The University of Sydney
160 Missenden Road
Sydney, Australia

The Right Ingredients: How to Turn Your Love of Food and Drink into a Successful Business

The Right Ingredients: How to Turn Your Love of Food and Drink into a Successful Business
Event on 2011-10-01 15:00:00

Saturday, October 1, 3-6 p.m.

Presented by Speak Simple Series and DIY Business Association at Dekalb Market

Dekalb Market, 332 Flatbush Avenue Extension, Brooklyn, New York

3-3:15 p.m.

Siggi Hilmarsson (Founder and CEO, The Nordic Milk & Skyr Corp.) Tells His Story

Dissatisfied in his corporate job, homesick, and hungry for skyr (the thick, not-too-sugary, protein-packed yogurt of his native Iceland), Siggi Hilmarsson decided to make it himself. Through trial and error, he developed the recipe at home and started giving away samples in 2005. Siggi's Skyr yogurt has since developed a cult following at Whole Foods and other retailers, and the company now employs 10 people. Hilmarsson will begin The Right Ingredients by sharing his inspiring story of his company's growth, fueled by passion, focus, and a knack for creating the right product for the time and place. Read more about Siggi Hilmarsson in "The Sugar Made Him Do It" on Inc.com.

3:15-4 p.m.

Panel 1: How to Build a Strong and Sustainable Brand

Featuring:

• Melissa Clark, New York Times food columnist and cookbook author

• Steve Hindy, President and Co-Founder of Brooklyn Brewery

• Cathy Erway, Blogger, Author, and Radio Personality, Not Eating Out in New York

• Moderator: Cara Cannella, Talk Simple Series Founder

Join us for an intimate conversation about how to build your brand from begin to success. Our panelists will share their experiences and give you the tools you need to build a sustainable career in a demanding and competitive field. We'll cover these questions and more:

· How do I find and focus on a niche?

· How do I craft and communicate a clear, concise, and recognizable message to my audience?

· How do I build a reputation through advertising, media, and word-of-mouth?

· How do I sustain growth while maintaining calibre and authenticity?

4-4:45 p.m.

Panel 2: Low-Cost and Attention-Grabbing Ways to Get Your Business Off the Ground

Featuring:

• Bryan Petroff and Doug Quint, Founders of Huge Gay Ice Cream Truck and Huge Gay Ice Cream shop

• David Carrell, Cofounder of People's Pops

• Rich Awn, Founder of Market Share, a shared-use commercial kitchen and market coming soon to Dekalb Market and Greenpoint, Brooklyn

• Moderator: Cara Cannella, Founder of Talk Simple Series

This panel will explore how the New York City food and beverage market has changed in current years and how entrepreneurs can adapt in order to capitalize on new opportunities. Specifically, we'll answer these questions:

· How to reach customers without investing in a traditional storefront?

· What are the benefits and challenges of various alternatives-from food trucks and flea markets to pop-up shops to retail shipping containers?

· How to manage logistics, from permits to insurance to meeting health and country requirements? Where to find, park, and store a food truck?

· How to lower begin costs through use of collaborative commercial kitchens?

· How much financing do you need to get started, and how do you obtain it?

· How to cultivate a loyal customer base through social media?

· How to expand your business and build a profit through events and catering?

4:45-5:15 p.m.

Shipping Containers Come to Life: A Walking Tour

The proprietors of two Dekalb Market vendors, Cuzin's Duzins and Mazie's Bites, will speak briefly about how their businesses operate, followed by a travel tour of the market.

• Chef Shana Silas, Founder of Mazie's Bites, international soul-food container at Dekalb Market

• Todd Jones, Founder of Cuzin's Duzins

5:15-6 p.m.

Networking Reception

Bios!

SIGGI HILMARSSON is the founder of Siggi's Yogurt. He grew up in Reykjavík, Iceland, but in his mid-twenties got restless and moved to New York for graduate school. After reluctantly flirting with a corporate career, he set out to produce some skyr, the thick, strained yogurt that was a staple of his diet in Iceland. Having found the yogurt selection in American grocery much too sweet for his tastes, he resolved to make his own skyr yogurt low in sugar. Despite this handicap, the skyr found some followers at first in New York, but has since gained a slight following nationwide. Recently Hilmarsson also started making filmjolk, a Swedish style drinkable yogurt. Aside from his understandable enthusiasm for coagulation and understated typography, Hilmarsson enjoys reading and avoiding traffic. The entrepreneur will share his inspirational story in an opening speak at "The Right Ingredients." Click here to read an Inc. interview called "The Sugar Made Him Do It." Siggi's on Facebook

Throughout their years living in New York City, DOUGLAS QUINT and BRYAN PETROFF had always focused on their respective careers-until they got themselves a Big Gay Ice Cream Truck, which debuted in June 2009 at Brooklyn Pride. With a playful attitude, they spin a new take on old-school soft-serve by creating fun and one-of-a-kind cover cream toppings and frozen treats. The pair have been featured on The Rachel Ray Show and programs on the Cooking Channel, Sundance Channel, and Food Network. Currently, the truck is on the streets of New York for its third season, and in summer 2011, the Huge Gay Ice Cream Shop opened in the heart of the East Village, bringing rainbow sprinkles and caramelized bacon cover cream sandwiches to cover cream lovers year-round. With this expansion, Quint and Petroff have rechristened the company Huge Gay Ice Cream to encompass all of its ventures. @BigGayIceCream

STEPHEN HINDY is Founder, Chairman, and President of The Brooklyn Brewery, one of America's top 25 breweries. A former journalist, he became interested in home-brewing while serving as a Beirut-based Middle East Correspondent for The Associated Press. Back in the says as Newsday's assistant foreign editor in 1988, he began brewing his own beer and persuaded his neighbor, banker Tom Potter, they should quit their jobs and begin a brewery. Hindy is a member of the Board of Directors of the Beer Institute and The Brewers Association. He is a director of Brooklyn's Prospect Park Alliance, chairman of the Open Space Alliance for North Brooklyn, former chair of Brooklyn's Tourism Consortium, and a former member of Community Board 1. Hindy also serves on the Board of Transportation Alternatives. He lives in Brooklyn with his wife, Ellen, principal of Intermediate School 89 in Manhattan. With Potter, Hindy co-authored BEER SCHOOL: Bottling Success at the Brooklyn Brewery, Foreword by New York Mayor Michael Bloomberg, published by John Wiley & Sons. @BrooklynBrewery

MELISSA CLARK is a saint Beard Foundation honor winner, writes about cuisine, wine, and travel for numerous publications, including the New York Times (for which she writes the enormously favourite "A Good Appetite" Dining Section column), Bon Appétit, Food & Wine, Martha Stewart, and the website Gilt Taste. Her work has also appeared in Best Food Writing 2007, and she's a regular guest on The Cooking Channel's hit show Foodography. Clark has written 32 cookbooks, including Braise with justice Boulud; The Last Course with former Gramercy Tavern pastry chef Claudia Fleming; The Deen Family Cookbook with Paula Deen; and The Skinny: How to Fit into Your Tiny Black Dress Forever. Clark was born and raised in Brooklyn, New York, where she now lives with her husband and daughter. @goodappetite

CATHY ERWAY has written about food, farming, and green living at The Huffington Post, Saveur, and Edible Brooklyn. Begun in 2006, her blog Not Eating Out in New York has received numerous honors, including being chosen in the "Top 50 Food Blogs in the World" by the Times UK in 2009. Erway has been featured in Newsweek, Glamour, Shape, and Martha Stewart Living magazines, and Erway has prefabricated numerous TV and broadcasting appearances, including Good Day New York and WNYC's The Brian Lehrer Show ("Crowdsourcing: Lunch"). Erway hosts the weekly speak broadcasting show podcast, "Let's Eat In," on Heritage Radio Network, where she has interviewed guests such as Julie & Julia author Julie Powell and How to Cook Everything writer Mark Bittman on all things home-cooked. Erway is a co-founder and curator of the Hungry Filmmakers food documentary screening and discussion series, and has co-hosted numerous fundraisers for the local nonprofits Just Food and Slow Food NYC. She lives, writes, cooks, and grows in Brooklyn. @cathyerway

Moderator: CARA CANNELLA, founder of Speak Easy: Conversations with Artists & Entrepreneurs, is an endlessly curious interviewer who brings her journalistic talents to the stage for the moderated live series. She has written for The Huffington Post, The Boston Globe, Inc., AOL Small Business, 3rdWard.com, The L Magazine, and Edible Communities and has worked with Vanity Fair, The Atlantic Monthly, LIVE from the NYPL (New York Public Library), and BAM (Brooklyn Academy of Music). @speakeasyseries

SHANA SILAS is chef and owner of Mazies.com, a food enterprise offering international soul dishes. Mazie's mission is to revive the wholesome veggie-centric culinary traditions of soul food while taking your palate on an international journey through Africa, all crossways the Americas, and the Caribbean.Mazies.com has three arms: catering and events, mobile meals, and Mazie's Bites at Dekalb Marketin Brooklyn, New York. Mazie's Bites is one of a number of "food shipping containers" at Dekalb Market that's open seven days a week. With a background in information technology, Silas previously worked for IBM, Kellogg's, and Hewlett-Packard. As a passionate foodie, Chef Shana got her begin cooking for family and friends, which led to invitations to host and cook for social gatherings. She took her hobby to the next level and studied professionally at Le Cordon Bleu in Chicago. In 2009, after winning various cook-offs, Chef Shana prefabricated a career change from IT to chef. To help spread the news and excitement for her career change, Chef Shana launched www.chefshana.tv, a regular dinner blog with more than 1,300 Facebook fans in its first month of launching. Chef Shana also founded www.undergroundfoodies.com, a project that combined her passion for food and her years of experience in IT in one concept-it's an online social network giving foodies the power to connect, share, and host underground supper clubs.

TODD L. JONES is the founder of Cuzin's Duzin, selling his famous mini doughnuts in a Dekalb Market shipping container. Cuzin's Duzin has been featured in Bakers Digest, Franchise Times, The Daily News, and The New York Times. Cuzin's Duzin is affiliated with the National Association of Concessionaires and the Retail Bakery Association. Cuzin's Duzin on Facebook

at Dekalb Market
138 Willoughby Street
Brooklyn, United States

The Online Tools To Grow Your Online Business: Learn Internet Marketing Tips On Writing Content, Increasing Page Ranking, Increasing Website Traffic … Better And Sell More For Bigger Profits

The Online Tools To Grow Your Online Business: Learn World wide web Marketing Tips On Writing Content, Increasing Page Ranking, Increasing Website Traffic … Superior And Sell More For Larger Profits

Building and running an world wide web marketing business is very hard work. Actually, it is tricky and never-ending work. There are several components that need to be place together to get your bottom line. There has to be a working strategy for: 1. Getting found and noticed 2. Building your online presence 3. Getting people to actually visit your website 4. Converting site visitors to buyers, and 5. Retaining loyal followers for repeat income Getting noticed is always the first step in a

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Learn the Secret of Turning Internet Browsers into Buyers with Attraction Writing

Learn the Secret of Turning World wide web Browsers into Buyers with Attraction Writing










Irvine, CA (PRWEB) March 27, 2007

World wide web writing expert Michelle Howe’s new book, “Turn Browsers into Buyers,” offers an substitute to website income writing that she calls “attraction writing.” The book is a step-by-step guide of how to ethically present a marketing message in a way that grants the writer to tap into a target audience’s individualized value system. The secret is a technique of writing that instructs readers how to talk to that inner voice that guides them in making all the right decisions.

“Attraction writing generates sales; it’s that simple. People do business with people they like and trust,” explained Howe. “Turn Browsers into Buyers shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make apiece page on your website interesting and engaging.”

According to Howe, “Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too tiny content frustrates a visitor. But even more important, unless a website’s content has attraction writing, it will not immediately connect with your visitor.”

“Turn Browsers into Buyers” guides a reader through apiece step in the process of creating compelling content for apiece page of a website. Using attraction writing techniques, readers learn how to build rapport on apiece page they need to write: the Homepage, About Us page, Products page, Contact Us page, and any other page of a website. And everything they write will be exactly what needs to be stated to attract their target audience.

A website is only as good as its content and navigation. When visitors come to a site, they need to swiftly get the answers to their questions and swiftly find the information they need to make a decision.

Anything that interferes with that decision making process is going to cause a website visitor to abruptly leave the site. No business wants to deliberately turn away customers, yet some sites are so poorly designed that they are doomed to unfortunate right from the beginning.

A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a “stickiness” that makes visitors want to come back again and again.

“Turn Browsers into Buyers, shows readers how to write the words that their audience wants and needs to hear,” stated Howe. “Speak to their hearts in a way that is not manipulative or ‘salesy.’ Learn techniques of writing that build a relationship of trust and confidence. Make them feel innocuous and secure.”

For additional information about “Turn Browsers into Buyers,” or to order the book, please visit http://www.turn-browsers-into-buyers.com.

About Michelle Howe:

Michelle Howe, MBA, is president of World wide web Word Magic, an World wide web marketing and PR company. She is an expert in online copywriting and has years of experience teaching business writing at the university level. She is the author of “Turn Browsers into Buyers” and “Persuasive Writing Made Easy.”

Contact:

Michelle Howe, President

Internet Word Magic

949-733-1360

http://www.InternetWordMagic.com

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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World Reviews

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

WWW might be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited World wide web destinations in the world, comes the definitive reference on the essential elements of Web style for

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AdSense Tricks: Content That Search Engines Love – Part I

AdSense Tricks: Content That Search Engines Love – Part I










(PRWEB) August 23, 2005

Ever wondered how to get content that your Visitors love and attract Search engines for your websites? Revenue of your website, Traffic on your website, Popularity of your website, Return ratio of your visitors and credibility of your website – these all largely depend upon the content of your website. Content is the king and Content is the heart of any online business. Google Adores Content, genuine content, in the words of Google AdSense engineers: Content that promotes industry of AdWords advertisers is the saint content (so that Smart pricing doesn’t hits you). Here is how to get calibre content for your websites:

#Source #1: Article websites:

This is the fastest, cheapest and the easiest way to get articles you need for your upcoming website. You can get a number of articles from these websites on nearly any topic you have in your mind. Many a professional writers have posted these articles on the “Article Websites” which you can host on your website after giving proper credit to these writers. Industry experts post them on these “Article websites” and move for great links to come in. As these articles are posted directly from the experts, these are technically perfect and are usually very interesting that keep your visitors glued to your website, thereby increasing your page views.

One thing to note about articles from “Article Websites” is that these articles are set on Broadcast mode and the duplicate content can be found at many other places on the net. Search engines like good and motivating content, but your visitors might get bored by reading same information again and again. Though, it doesn’t means you shouldn’t use Article websites – According to me, Article Websites are a cool source of high calibre content.

Here is a list of 100+ article websites:

http://www.KeywordCountry.com/article-websites/

One thing to remember before hosting these articles is: Give proper credit to the original writers. Read the Article website’s Terms and Conditions carefully and stay by them.

#Source #2: Write your own content

If you are expert of the industry for which you are searching the content, who else can write it superior than you? Articles in your own words are called one-of-a-kind articles. Search engines love One-of-a-kind articles and you visitors love them too. If you have one-of-a-kind content, it will be simple for you to ask links from some high profile websites, thereby increasing your traffic too. One-of-a-kind content also gets maximum bookmarks and visitors return to your website again and again for more of such interesting information.

Here are a few tips how to write your own one-of-a-kind content:

1 – Surf the forums:

Almost apiece topic on the web now has forums for the same. People discussing problems, solutions, tips and tricks related to your industry or niche only. This provides enough material for you to write over them. Sometimes you can write a complete article out of only one thread. Locate the problem which most people are facing, search for its solution and write something useful on the topic. This is the ideal way to do it.

2 – Get inspiration:

Surf the web, dig out your competitors and know what content they are providing that’s making their websites so shining and thereby hooking the visitors. Use the same data as inspiration, add your own comments, add negatives or positives (pros and cons), add comments from forums. Best strategy is to jot down 5-6 articles around one topic only, and write your own, keeping those 6 articles in front of you. In other words: Re-writing the article in your own words. (no it dosent means stealing) While writing, keep in mind that content of the articles should be simple to comprehend – refrain lengthy sentences, tough words and unnecessary repetition. Remember, you are not to boast about your mastery over the language – instead you are communicating with your potential customer and trying to make him comprehend what you want to say.

3 – Get Content from your Visitors:

Let the visitors post articles on your website. They can email you that but for their convenience, place up a “Post Article form” if you can. Let them post comments on your articles – like a small forum thread for apiece article. This will keep the Search Engines hooked to your page. You are generating content without moving a finger.

#Source #3: Get content written – Paid

If you really feel that you can’t write the content yourself, due to time shortage or you are not confident enough, hire a content writer to do it for you. You can get many of them on freelancing websites. Google the word “Content Writing” and look for a content developer. Ask them for one-of-a-kind content related to your industry. If you care, specify him the topics. If you don’t, just specify him the number of pages he has to write for your website and there you are.

Here is a list of a few websites where you can find the people to write content for you.

http://www.elance.com


http://www.rentacoder.com

Keep posting the content on your website. New content on your website keeps your website fresh and tasty – both for visitors and Search engines too. Keep these guys hooked with you.

#Benefits of one-of-a-kind content

There are numerous benefits of writing eye opening and one-of-a-kind content.

It builds Web presence, people bookmark your website more, and you get more returning visitors.

It gets you links easily.

If these are posted on Article Websites, you get good links. If you have compiled good article website, your potential link partners look at you with respect. I have never seen an email shouting at me while I run my link partnering campaign, even if I drop them 15 continuous emails with same content accidentally, making it a spam I get links from websites who are masters of their industry.

Source of free advertising.

Search Engines look at you with more respect.

If you are newbie in this game, article websites way is the ideal way to give it a kicking start. One-of-a-kind content might have more respect, but don’t try it if you don’t have a sound knowledge about the industry you are targeting and for God’s sake! Don’t create confusion over internet. It’s superior to have a duplicate content on your website than giving wrong information to your visitors.

#Content with higher AdSense payout:

Content development can be tough and time consuming. For whooping and fast returns, superior create websites in a planned way on industries that are more paying or are niche keywords. KeywordCountry.com guides webmasters and tells them exactly the high paying keywords that must be targeted while creating content for a website. For more information, visit KeywordCountry.com. http://www.keywordcountry.com

#Other articles of your interest:

How to increase CTR of your website:

http://www.KeywordCountry.com/how-to-increase-your-CTR/

Note: This is not a “Guide to grapple the Google AdSense”. I respect Google and all other search engines very much. And sole purpose of the article is to benefit the Google Adwords, AdSense and other advertising community. Please, for God’s sake! give credit to writers and don’t use copyrighted material anywhere which might get you in trouble.

# # #



















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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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