Q&A: What are the best (non spamming) methods to market a new website?

Question by Marcello: What are the ideal (non spamming) methods to market a new website?
I have website (not yet up) that will come out where you can log on and play some games against other players on the web for free. I want to see if the games are good enough to maintain interest, and thus if enough people really are interested in signing up for free, see if there is a market for it for a small cost.

Anyhow, initially, all I want to do is get the word out to see if people want to try it out for free. I don’t want to do anything like spamming or things like that, and I do have money to spend on marketing ideas if that is the ideal way. Any and all advice is greatly appreciated.

Best answer:

Answer by imisidro
“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the ideal content you can with the ideal products you can possibly offer. Your content is your ideal advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it simple for users to advocate your site. Viral marketing is very important — and simple to tap on the Web. But give your users the tools. Get a Advocate this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who advocate the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Advocate this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a huge source of traffic. The key is to create the ideal content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from dominance sites in your topic area.

If you are going to read only one piece on search engine optimization, I recommend you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Huge Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $ 650 per release, there are free press release submission places on the Web. Press releases grant you to (a) attract media attention; (b) get more back links to your website without sending apiece website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an dominance in your field, and grants you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to purchase your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is granted (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

What do you think? Answer below!

Comments

  1. bklyn07 says:

    Additional ways:

    1. Put your website name in your signature so that when you post to forum (without spamming forums) people can look it up.

    2. Use off-line media if possible, get interviewed by local newspaper, radio, school newspaper, etc.

    3. Find other web-sites that are similar and try to trade links with them.

  2. Hi,

    There are many free methods and also paid methods. Prices range, and usually the higher the cost the greater the exposure to your site.

    However, there might be some “secret” free advertsing techniques that you may also use.

    For more detail read whole articles at:
    http://www.advertising-world.info/articles_index_19.php

    Karl

Speak Your Mind

*

*

WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera